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96 units · 14 cities

Ninety-six people already run this shop. Twenty-three territories are still open.

A laundry and dry-clean franchise from Gurugram.

96 franchise owners rate head-office support 4.4 out of 5

₹14.2L–₹39.8Ltotal investment, by format
19 monthsmedian payback
6% + 2%royalty and marketing
Total investment from ₹14,20,000

Franchise fee waived this quarter.

Check my city See the unit economics
Territory in writingOne unit per 25,000 households
52 daysMedian agreement to first order
Eight own unitsFormats tested on our money

Before you spend anything

Most laundries do not fail on demand. They fail on arithmetic.

We have looked at the books of forty-one independent laundries.

01

The machines are the easy part

Anyone can buy an extractor.

02

Walk-ins cannot fill a wash floor

A 20 kg machine costs the same at 9 kg.

03

Nobody knows what a kilo costs

Water, power, chemical, labour, rework.

A franchise does not make you a better businessman.

What the 8% actually buys

Six things you are paying for. Nothing else is included.

A territory, named in the agreement

One unit per 25,000 households.

Machines at our price

Roughly 22% below list.

Orders arrive on a phone

61% come through the app.

A costing sheet that works

Cost per kilo, by category.

21 days of training

Then 14 days on your floor.

Numbers you can check

Twelve units share their P&L.

The standard store, in full

₹24.6 lakh in. Nineteen months to get it back.

These are the figures for the Dhobi Store format.

Rent decides itAbove 18% of revenue it stops working.
Three-phase, 15 kWCheck before you sign a lease.
A lane, not a mallSix in ten orders are scooter pickups.
1,800 litres a dayBudget a tanker line.

Unit economics — Dhobi Store

How it actually goes

Three stages. Ninety days if your site is ready.

Roughly one enquiry in nine reaches an agreement.

What head office provides

Four things arrive with the agreement. You provide the shop and the effort.

Against doing it yourself

A Dhobi Co. unit against your own laundry

What matters
A Dhobi Co. unit
Your own laundry

Row five is the one that matters.

2016First unit, Sector 14

Who you would be signing with

One shop in Sector 14, and a spreadsheet that was wrong

Dhobi Co. started in 2016.

We began franchising in 2019.

  • Head office runs eight of its own units
  • Every unit's P&L is circulated to every owner
  • No area-development deals
  • An owners' council approves any royalty change
Nikhil MarwahFounder — Dhobi Co., Gurugram

The people already doing it

Three owners, including the hard parts

96units open across 14 cities
₹4.96Lmedian monthly revenue at month 18
11units not yet at payback

This quarter's release

140 territories mapped. 23 are still open.

The map is drawn once a quarter.

00Days
00Hours
00Minutes
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Applications close on 5 October.

The territory board

Only 23 of 140 territories are still open — the rest are already allocated or under agreement.

Check my city

Start the conversation

Find out whether your city is still open

Pick the format and tell us where you want to open.

Choose a format

Your franchise enquiry

1
Format₹0 × 1
Standard investment₹0
Waived this quarter₹0
Territory checkIncluded
Indicative outlay₹0

The locality decides the answer. We can only tell you whether a territory is free once we know the pincode you have in mind.

No money changes hands here.

Your number goes to one person on the franchise team.

Territory in writingThe pincodes are named in the agreement.
Plant under AMCFive years, 48-hour response.
A defined exitTransfer or plant buy-back from month 18.
No income promiseNobody here may guarantee you a return.

The questions that matter

Seven answers we would want before signing

Not this quarter?

Tell us your city for the January map

We will write to you once, when the next release is drawn.

Dhobi Store
Save ₹3,80,000
₹24,60,000
Check my city