Series One

Three hundred watches, and then the drawings burn

A hand-wound mechanical watch, assembled one at a time.

118 collectors rated it 4.9 out of 5

Series One · piece 001Colaba, Mumbai

300pieces in the run

38.5 mmsteel, bronze or titanium

42 hrspower reserve

Reservations from ₹32,000

Nothing to pay today.

Reserve a number Read the specification

Your number in writingConfirmed before any money moves

No address needed yetDelivery arranged after allocation

Serviced here for lifeBring it back to the same bench

Why a run of 300

You can buy a good watch anywhere. You cannot buy a scarce one.

Two years of asking collectors.

A quartz watch is a battery with a strap

In eight years the cell is gone.

Everything looks like everything else

The same three case shapes.

Nothing you own is yours alone

A watch made in the hundreds is an object.

So we made 300.

What the number buys you

Six things a run of 300 makes possible

A number that is only yours

Struck into the caseback.

One watch on the bench at a time

Four days a piece.

Mechanical, so it can always be opened

No electronics.

Box sapphire, not mineral glass

Readable in direct sun.

Straps you can change in ten seconds

Quick-release spring bars.

Servicing at the same bench, for life

Labour is ours.

Series One, in detail

Thirty-eight and a half millimetres of deliberate restraint

Small by current fashion, on purpose.

Matte sector dialTwo finishes, one plate.

Numbered casebackStruck before casing.

Calibre KAAL 01-H · finished by hand

Onion crownWound with dry fingers.

Quick-release lugs20 mm, drilled.

Specification

How a reservation works

Three steps, and none of them asks for money today

Reserving costs nothing.

What arrives with it

Four things in the case, and no plastic anywhere

Honestly compared

A 300-piece mechanical against the quartz watch in the drawer

What matters

KAAL Series One

Mass-market quartz

If accuracy is what you want, buy the quartz.

300Pieces, and no more

The bench

Thirty-one years of other people's watches, then his own

A two-metre repair counter at Apollo Bunder.

Series One started as a drawing on a service card.

One watchmaker cases every piece
Cases machined in Rajkot
Ten days on a timing machine
Every test sheet kept in the ledger

Firoze BharuchaWatchmaker and founder

The pre-series

Eighteen pre-series pieces went out last October. None came back.

4.9average rating

11months of daily wear

+4 smedian daily rate

From the bench

Eleven months of photographs from a very small workshop

The allocation

226 of the 300 are spoken for.

Numbers are allocated in the order requests arrive.

00Days

00Hours

00Minutes

00Seconds

The book closes on 20 November.

The ledger, today

Only 74 of 300 numbers are still free — the meter shows numbers allocated.

Numbers 001 to 226 are already written against a name in the atelier ledger.

Reserve a number

Hold a piece from the three hundred

Choose an edition and tell us who you are.

Choose an edition

Why we are not asking for an address

A reservation allocates a number, not a parcel. Your piece may be months away, so we ask where it should go only once it is finished — and then it is your choice between an insured courier and an appointment at the atelier.

Your number, in writingConfirmed before any deposit.

Two-year movement warrantyAny fault of ours, put right here.

Lifetime atelier servicingLabour free for as long as you own it.

Cancel until assemblyFull refund before your movement is cased.

Where the bench is

Mumbai

Ask the bench on WhatsApp Call us

Before you reserve

The seven questions the bench gets asked

Missed the run?

Be told about Series Two first

One email, once.

Three hundred watches, and then the drawings burn

You can buy a good watch anywhere. You cannot buy a scarce one.

A quartz watch is a battery with a strap

Everything looks like everything else

Nothing you own is yours alone

Six things a run of 300 makes possible

A number that is only yours

One watch on the bench at a time

Mechanical, so it can always be opened

Box sapphire, not mineral glass

Straps you can change in ten seconds

Servicing at the same bench, for life

Thirty-eight and a half millimetres of deliberate restraint

Specification

Three steps, and none of them asks for money today

Four things in the case, and no plastic anywhere

A 300-piece mechanical against the quartz watch in the drawer

Thirty-one years of other people's watches, then his own

Eighteen pre-series pieces went out last October. None came back.

Eleven months of photographs from a very small workshop

226 of the 300 are spoken for.

The ledger, today

Hold a piece from the three hundred

Why we are not asking for an address

Where the bench is

Your reservation

Ready to send

The seven questions the bench gets asked

Be told about Series Two first